We worked with ETT to provide audience development support for a national tour of the play, Two Trains Running. Our brief was to build relationships w
We worked with ETT to provide audience development support for a national tour of the play, Two Trains Running. Our brief was to build relationships with Black audiences in seven regional English towns that would lead to them attending the shows.
Our approach was to develop a number of cultural activities around each show that we understood would resonant with Black communities and draw in non-traditional audiences. We produced specific marketing materials and worked with media platforms that target Black communities. We also worked with individual community leaders.
Our method was to not only secure audiences for these shows but to build relationships that could be sustained for future work.
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